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Newsmart

Newsmart is the leading global community for learning business English language skills.

Product Details

The innovation team of News Corp, tasked with finding new ventures that can be built around the content and strengths of their core business, identified an opportunity to improve how Business English is learned by leveraging The Wall Street Journal.

Newsmart teaches Business English skills to its international members by intelligently incorporating language learning into news articles. Business executives and managers improve reading comprehension, grammar and vocabulary skills simply by reading The Wall Street Journal and engaging in elegant and fun skills challenges. The product incorporates game-inspired motivations to encourage learning within a business organization and across the international community. The Newsmart platform includes native iOS and Android applications, a responsive web experience and a learning administrator portal.

Castle Team

Product Design

Shawn Cheatham Sunny Patel Alex Golanov Anton Nikitin Stas Yudin Daniel Ragulin Eugenia Rodina Alexey Belan Max Sadchikov Sasha Vo Yaroslav Patrikeev

Product Development

Vlad Nudelman Alex Subbotin Eugene Rekadze Danil Valeev Rustam Gilyaev Alexey Ivanov Dmitry Kataev Alex Kataev Alex Shulyndin Ivan Zyryanov Oleg Makarov Dmitry Grishin Alexey Ragozin Anton Gunkin Tatiana Ivashova Eugene Bulgakov Dmitry Selivanov
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01: Mobile UX

  • 200+ Responsive Web Screens
  • 60+ Native iOS & Android Screens
  • 50+ Digital Illustrations

Interactive Language Learning

Newsmart supports multiple intuitive touch-oriented learning exercises.

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02: Under the Covers

Organizations

Newsmart enables corporate or educational learning communities.

Lesson Management

Professional language educators design and manage the curriculum.

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03: Web UX

Gamification

Users earn points, level-up, and climb the leaderboard.

Video

Lessons can apply to videos from The Wall Street Journal.

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04: Notifications

Engagement

Emails and push keep users progressing through the curriculum.

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05: Badges

Prove It

Digital illustration based badges provide rewards for learning accomplishment.

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